UK mobile game publisher Kwalee cuts staff to pursue new opportunities
Lately, ever since we started to report layoffs in the industry, we noticed a ever-growing trend from last year, going really strong in 2024 as well.
Back to this report, UK-based developer and publisher Kwalee has recently made layoffs, affecting an estimated 10% of its workforce.
The company stated:
We are reshaping our business and our team to best capture the significant growth opportunities that currently exist in the sector, including hiring for 20 new roles.
Personal opinion
I don’t buy the whole “post-pandemic hiring craze” excuse anymore. People keep saying the repercussions from the 2020s are still impacting things in 2024, but I’m not convinced. Sure, I understood it in 2022 and 2023, but this year it’s all about “reshaping.” I keep hearing more and more the word “reshaping”. And let’s be real, it’s not just one industry, it’ also tech, medicine, automotive, cinema, you name it.
In my opinion, all this “reshaping” is just a fancy corporate way of saying they’re downsizing. Instead of 5 people doing the job, they want 1 or 2, with AI automated tasks taking over the rest.
Don’t get me wrong, this is not all bad to get rid of ‘redudant’ work, but at this scale, and with the current AI tech that in my opinion is not ‘production’ ready to do this it doesn’t make sense.
It does on a ‘macro economic’ scale, but not on a technical scale. This is the classic tech bubble (dot com buble, crypto bubble, etc), where companies instead of ‘thinking’ for themselves, they are blindly following trends.
Will get back with a more concise tech analysis that I usually write in my tech blog.
We’re entering or maybe we’re already in a new era of layoffs, and AI is playing a major role.
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